It’s rare for a luxury watch brand to come to market now and reach the heights of our favourite classics. There is usually an interesting history behind the creators of these reputable brands…

TAG Heuer

TAG Heuer is a luxury Swiss Company founded in 1860 that designs and manufactures watches. The name TAG Heuer combines the initials of ‘Techniques d’Avant Garde’ and the founders surname.

London based Christoph Behling has been the lead designer for TAG Heuer since 2004. The collaboration has resulted in some of the worlds most celebrated pieces including the worlds fastest chronograph, the Mikrogirder 1/2000th launched in 2012.


Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as ‘Wilsdorf and Davis’ by Hans Wilsdorf and Alfred Davis in London in 1905.

The company registered ‘Rolex” as the brand name of its watches in 1908 and became Rolex watch co ltd in 1915.

Rolex is the largest manufacturer of Swiss made certified chronometers. In 2005, more than half the annual production of COSC certified watches were Rolex’s. To date, Rolex still holds the record for the most certified chronometer movements in the category of wristwatches.


Cartier International SNC, or simply Cartier is a French luxury goods conglomerate which designs, manufactures, distributes and sells jewellery and watches. Founded by Louis-Francois Cartier in Paris in 1847, the company remained under family control until 1964.

Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. Cartier operates more than 200 stores in 125 countries, with three temples in London, New York and Paris.


Omega SA is a luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848 formally operating as La Generale Watch co until incorporating the name Omega in 1903, becoming Louis Brandt et Frère – Omega watch & co in 1982.

Britains Royal Flying Corps chose Omega watches in 1917 as its official timekeepers for its combat units, as did the U.S Army in 1918. Omega watches have also been the choice for NASA, the Olympic Games and the James Bond movies.


Breitling SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. The company in 1884 by Léon Breitling in Saint-Imier.

Breitling in renowned for their precision made chronometers designed for aviators.

Historically, Breitling sourced movements from suppliers such as Valjoux, ETA, and Venus rather than producing movements in-house. In 2009 Breitling developed the BOI, an in-house self-winding, column wheel chronograph movement, used in the Breitling Chronomat OI and subsequently Navitimer.


Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer founded by Antoine Le-Coultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been fully owned subsidiary of the Swiss luxury group Richemont.

Jaeger-LeCoultre is regarded as a top-tier Richemont brand. It has hundreds of inventions, patents and over one thousand movements to its name.


Chopard is Swiss manufacturer of luxury jewellery and watches. Founded in 1860 in Sonvilier, Switzerland by Louis Ulysse Chopard. Chopard has been owned by the Scheufele family in Germany since 1963.

After Louis-Ulysse Chopards death in 1915 the company was taken over by his son and grandson and then specialised in making pocket watches and ladies wristwatches.